Sweating it out too much over what to eat & what not to eat on a daily basis in order to remain healthy in Gurgaon ? Don’t worry, First Eat can be your trusted advisor. With healthy meals especially  curated by nutritionists, First Eat is on a mission to create availability, awareness & affordability in the health & wellness sector. Interesting breakfast menu options like zero oil paneer-peno sandwich & sauteed idli salad ensure that you no longer have to worry about your calorie intake while gorging into delicious dishes. The best part is that it’s easy on the pocket too in a place like Gurgaon where everything except the roads is in line with Millennium City image.  First Eat operates in both on demand delivery & subscription models .

Poha at First EatNutritious Poha at First Eat

Founded by Saikat Bagchi, Rishabh Tickoo, Mannat Wadhera and Shitiz Dogra  in Nov 2015, First Eat is currently serving 200+ customers a day  & 90 nutritionists recommended diet plans in Gurgaon. Taking the jibe at the reactionary approach of Indians towards health, Mannat (Co founder, First Eat)  talks about  irony of the situation these days.” We’re living in times where we neglect our health first and then invest a fortune to  restore normalcy. It gets too late by the time we realize the importance of health in our lives.We at First Eat want to propagate the idea of proactive approach to health rather than a reactive one.”

Sauted Idli _ First EatSauteed Idlis at First Eat

In this endeavour to create this paradigm shift, First Eat is enabling the consumer of Gurgaon to choose from a plethora of options – Balanced Diet Plan, Weight Loss Plan, Weight Gain Plan, Gym Diet Plan – all under the guidance & expertise of nutritionists. For your daily whimsical  cravings , there is an on demand delivery option available too. The detailing of the nutrients with every dish is an indicator of the effort & thought put in by the team to curate it’s menu. The value for money is icing on the cake & Mannat attributes it to the team’s unflinching belief that health & nutrition can be affordable. With an excellent  Customer Repeat rate(67%) & high ticket size, First Eat is  making sure that Unit Economics is taken care of . First Eat had raised a seed funding of  $200K in February this year.

Zero Oil egg SandwichFirst Eat Sandwiches from the Zero Oil Range

First Eat’s  Sunday (Cheat Day) Special breakfast comprising of Kings Landing &  Knight’s Platter has raced up the popularity charts in a short span of time & has resulted in positive world of mouth keeping it’s customer acquisition low. The brand has been successfully partnering with a lot of companies off late to expand it’s footprint in Gurgaon . Mannat calls First Eat as the holistic wellness entity rather than just a food player. It’s recent rebranding positions itself  as ” All New Energy. Burst of Freshness. Assurance of Nutritionists”. The team hopes to expand to Delhi by the end of Q3,2016 & we can’t wait to dig into Zero Oil Better chicken ( a healthier take on Butter Chicken without any  butter) served with Multigrain roti & curd dip. Taste bhi, health bhi !

First Eat Partner at Indian Fitness FestivalFirst Eat – Partner at Indian Fitness Festival

With the current gym freak Fit Bit generation  getting health conscious day by day, First Eat seems to be on the right track to make a mark in the health & wellness space in the times to come.